5 Key Tricks For Instagram Growth In 2020
How to adapt to the new Instagram algorithm?
Instagram growth is progressively turning into a more complex topic, as Instagram’s algorithm becomes more and more strict and limiting when it comes to organic reach, which isn’t being well received by creators and business accounts.
From mid-2019 to 2020, there have been several changes in the algorithm: For example, Instagram learns to detect all open source automation bots (for those bots that Instagram can not detect — it just shut down their public repositories, R.I.P. Instabot.py and Instagram-PHP). That is why all Instagram automation bots are not safe anymore — you are risking to get permanently banned.
Instagram also changed how organic traffic is calculated: the tendency is that organic reach is — and will — become more and more limited so many people will keep quitting their goal of becoming brand ambassadors or influencers, or of building their business’s online presence.
Organic Instagram Growth
If you fail in growing your profile file, you usually blame Instagram algorithms. Although, it’s far from impossible, and it’s not about finding just the “right” hashtags or producing content that you’d think is awesome and that your audience should love.
First and foremost, it’s vital to understand that organic growth is achieved and maximized through a symbiotic combination of features. Instagram is using a really complex machine learning-based recommendation engine which will definitely use as many factors as it can to recommend the right creators to the right audience.
This may sound complex, but it is just about maximizing organic reach from every source of it. You can convert your Instagram profile into a Business or Creator account to start tracking all these metrics.
Trick #1: Work with all sources of organic traffic.
5 main sources of organic reach
- Home screen
- Location tags
- Explore page
- Hashtags
- Other
Trick #2: If you maximize traffic from Home + Location you will exponentially increase your chance to get higher rank on hashtags and get featured on the explore page.
The more organic traffic you would receive, the more your content would be treated as valuable to Instagram which will give you high initial engagement levels.
Paid Instagram Growth
Organic traffic may be really slow. But unfortunately, if you want to attract even more users Instagram force you to use their Paid Groth. It is easy to get organically up to 10k followers. But then if you want to grow further, you have to buy ads — that is how Instagram algorithms work.
Trick #3: Buy Instagram ads to grow your profile
Despite the fact that there are always exceptions to this rule, it is logical to assume that there is no trick to grow your profile without paid advertising since otherwise Instagram would stop earning money and close down.
Instagram want you to get benefits and pleasure from buying ads. So don’t worry about your ad settings at first. That is one of the reasons why these are so effective — they improve your page’s overall performance, as you’ll be leveraging an exponentially higher reach if you effectively apply them.
Trick #4: For now, the Best paid Instagram growth method is Instagram Story Ads
The large picture of story view, the video format, the one-click to follow you — there are a lot of factors that make this type of paid ads the most effective nowadays (this is why TikTok is so viral).
Trick #5: Keep the text to a minimum, be succinct, and objective with it. The video should do most of the talking and be 6–8 seconds long.
People’s attention span is extremely low in general: they tend to spend approximately 2 seconds per story view. That said, it’s essential to showcase what your story is about right away, from its first millisecond, through text, and then let the image or video do the rest.
That is it! I hope you found something useful in this article. Please share your tricks in the comments.
Clap 40 times and Follow me if you liked the article. Inspired by Filipe Cunha’s Facebook post. More Instagram tricks in the Telegram channel.